INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
The causal nexus between creativity as a springboard for innovation and marketing functions and the prime consideration of creative marketing that is completely based on innovation, ideas and proactive action. As the area of management at the same time the most fertile area of innovation that has pointed to the need for an analytical approach to the idea as the first stage of the decision process on the development of new products. Tracing the knowledge that in the digital age ideas for new products come from interactions with different groups and from the application of techniques to generate creativity, efforts were made to the analytical approach the context of innovation and growth that prioritization demand. The result of the research is the distinction crowdsourcing model and the traditional approach to product innovation. The significance of the research results is reflected in the openness to innovation as the main feature of crowdsourcing, or externalization of business models that engage a large number of market participants through online platforms, in order to come up with new ideas or, in order to ensure consumer-generated marketing campaigns.
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