UPRAVLJANJE MOBILNOŠĆU I PLANOVI PUTOVANJA/ MOBILITY MANAGEMENT AND TRAVEL PLANS

Abstract

This paper presents the main principles of Mobility Management, the concept and  purpose of Mobility Plans, as well as good practice examples. Mobility Management (MM) is a concept to promote sustainable transport and manage the demand for car use by changing travellers’ attitudes and behaviour. At the core of MM are "soft" measures like information 
and communication, organising services and coordinating activities of different partners. “Soft” measures most often enhance the effectiveness of "hard" measures within urban transport (e.g., new tram lines, new roads and new bike lanes),do not necessarily require large financial investments and may have a high benefit-cost ratio. In many countries, MM is predominantly a site-based activity connected to a traffic generating site such as a company, a school, entire administrations based in a number of locations etc. In these cases MM seeks to manage the way in which people travel to the site in question. A large number of measures fall into this category. A Mobility Plan is a site based plan that aims to manage and to change the travel patterns of the persons travelling to and from this site (for example employees of a 
company, customers at a shop, or pupils and teachers at a school). In many countries, this is called a travel plan or trip reduction plan. Travel plans typically combine measures to support walking, cycling, public transport and car sharing, and also include action to reduce the need to travel.