INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
International University of Travnik , Travnik , Bosnia and Herzegovina
International University of Travnik , Travnik , Bosnia and Herzegovina
University "Haxhi Zeka" , Peć , Kosovo
The aspiration of the automotive industry, both in the past and today, is focused on the use of innovative technologies that would enable it to produce better, more inventive and safer cars. If you analyze the historical trends in the automotive industry, you can see that the dominant technologies in its development were the steam engine, internal combustion engines, and electric cars. In recent times, artificial intelligence is increasingly becoming a key figure in the modern automotive industry with the potential to transform the automotive industry like no other technology before it. This is contributed by the behavior of consumers who are showing an increasing interest in vehicles with embedded artificial intelligence applications. This is why an increasing number of manufacturers are intensively working on the application of this technology in car production. Artificial intelligence tools are becoming increasingly available globally to motor vehicle manufacturers, and their incorporation into the processes of production, maintenance and use of products ultimately results in a continuous increase in the automotive artificial intelligence market. This paper provides an overview of six specific cases of the use of artificial intelligence in the automotive industry.
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