UPOREDNA ANALIZA NAŠIH I INOSTRANIH ISKUSTAVA U POGLEDU METODA ZA EVIDENTIRANJE OBILJEŢJA SAOBRAĆAJNIH NEZGODA/ COMPARATIVE ANALYSIS OF OUR AND FOREIGN PRACTICE OF METHODS AND PROCEDURES FOR RECORDING CHARACTERISTICS OF TRAFFIC ACCIDENTS
Traditional ways of improving road safety, based on accident and its consequences. Such a method is not popular in the world, because it involves an analysis of traffic accidents on the basis of the number of casualties in traffic. To this way of improving traffic safety lifted to a higher level, it is necessary to pay special attention to the exis...
By Milan Tešić
KLASTERSKI PRISTUP STVARANJU TURISTIČKOG BRENDA S OSVRTOM NA BOSNU I HERCEGOVINU I REPUBLIKU HRVATSKU / CLUSTER APPROACH TO CREATING A TOURISM BRAND WITH REFERENCE TO BOSNIA AND HERZEGOVINA AND REPUBLIC OF CROATIA
The topic of this paper is to define identity, image building and branding of a tourist-entrepreneurial organization. The objective of this paper is to be a specific guideline in the selection of strategy and conception not only of tourism but also the overall economic and social development on a sustainable basis. An interest-based cluster o...
By Salih Bučuk, Marinko Brkić
KREIRANJE STIMULATIVNOG UGOĐAJA KUPOVINE NA PRODAJNIM MJESTIMA DROGERIJA U REPUBLICI HRVATSKOJ / CREATING STIMULATIVE SHOPPING ATMOSPHERE IN DRUGSTORES IN THE REPUBLIC OF CROATIA
This paper will present the research results on the subject of stimulative shopping atmosphere in Croatian drugstores for reasons of gaining competitive advantage. The study was conducted on a sample of 160 respondents in twenty cities in the Republic of Croatia. The aim of this study is to show the connection between consumer attitudes and the dec...
By Helena Šlogar, Zvonimir Kalić