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Online ISSN: 3029-438X

ISSN: 2232-8807

Open Access

Proceedings 2026

Published: 15.05.2026.

Mobility and transport play a key role for all segments of society, as they enable accessibility, economic development and a better quality of life. Despite numerous impacts for users, mobility also causes challenges that include traffic accidents with fatalities and injuries, harmful gas emissions, air and water pollution, traffic congestion and b...

By SINAN ALISPAHIĆ

Accelerated urbanization and the continuous growth of motorization in modern cities impose the need for a fundamental transformation of the transport sector, which represents one of the dominant sources of greenhouse gas emissions and local air pollutants. In the context of climate change, energy insecurity, and instability in energy markets, elect...

By KEMAL SPAHIĆ, SINAN ALISPAHIĆ

Modern urban transportation systems face challenges such as congestion, increased greenhouse gas emissions, and reduced energy efficiency, which require data-driven solutions in mobility planning. This study investigates the contribution of an integrated traffic entity localization model, based on deep learning and microsimulation, to improving urb...

By DAMIR LIHOVAC, AHMED AHMIĆ, ALMIR AHMETSPAHIĆ, ARIF GANIJA

The collection of data regarding the volume and structure of traffic flows represents a fundamental segment of the documentation base for adequate traffic planning and the implementation of effective traffic policies. This paper analyzes the developmental stages and methodologies of traffic counting, focusing on the transition from traditional manu...

By MUJO MALIŠEVIĆ, TARIK EJUBOVIĆ

This study evaluates the performance of road transport companies using Data Envelopment Analysis (DEA) to measure relative technical efficiency. The analysis is based on multiple input variables, including employees, assets, material costs, and labor costs, and output indicators such as EBIT, efficiency ratio, and value added. An input-oriented CCR...

By MARJAN STERNARD, TINA PEKLAR

International road transport between the European Union and the countries of the Western Balkans is facing increasing regulatory challenges that affect the mobility of professional drivers. Although the European Union promotes the principles of a free market and the free movement of goods, the application of migration regulations, particularly the ...

By MEHMED KONAKOVIĆ, ABIDIN DELJANIN

The European Union has proposed new rules on driving licenses aimed at modernizing the system, digitizing administrative processes, and increasing safety standards for all road users. The aim of this paper is to analyze the impact of the new European Union rules on driving licenses on road safety, with a particular emphasis on the processes and mod...

By SINAN ALISPAHIĆ, ŠEZAD HODŽIĆ

Smart traffic systems play an important role in improving traffic safety and efficiency, and represent one of the key approaches to improving the safety of modern traffic. The integration of smart traffic systems connects various components, including traffic management systems, surveillance, participant information and incident management. A speci...

By EMINA RAVNJAK, SEDINA HODŽIĆ, KEMAL SPAHIĆ

The commercial use of e-scooters began between 2017 and 2018 in North America, where large-scale e-scooter sharing systems began to take hold. Due to their speed and convenience, the expansion of these systems quickly spread to major European cities as well. During the COVID-19 pandemic, sales of e-scooters also increased for individual purposes, a...

By PIJA SORŠAK, URŠKA ARBEITER KOČEVAR, DARIO BABIĆ, TINA CVAHTE OJSTERŠEK

The electrification of heavy-duty road transport has become an increasingly important component of decarbonisation policy in the European Union. A central challenge in this transition is the deployment of charging infrastructure capable of supporting freight operations, which differ substantially from passenger transport in terms of energy demand, ...

By BOJAN RUPNIK, DEJAN SKLAMBA

This paper analyzes extraordinary events in the railway system of the Republic of Croatia in the period 2019–2024, with an emphasis on changes recorded in 2024. The aim is to identify trends, dominant causes and consequences of such events, and to propose priority measures to improve railway safety and service reliability. Based on the annual...

By JOSIP KNEŽEVIĆ, BARIŠA RAŠIĆ, SINIŠA VILKE

This paper examines the evolving role of logistics amid increasing geopolitical uncertainty, digital transformation, and global interdependence. Traditionally perceived as an operational support function, logistics has become a critical infrastructure shaping economic stability, national security, and global power dynamics. The study addresses the ...

By TOMAŽ KRAMBERGER, MANCA ZRINSKI

Today’s business companies are faced with challenges related to successful operations, and during the current major economic crisis many of them are failing. One of the solutions for companies experiencing difficulties is the active involvement of management. The subject of this research is to present and understand the concept and importance...

By MUJO FIŠO

The contemporary logistics environment faces the imperative of digital transformation as a critical factor for sustainability and competitiveness. This paper explores a strategic framework for managing the digital transition of logistics processes, with a specific focus on the reconfiguration of organizational architecture and the pivotal role of t...

By MUJO MALIŠEVIĆ, TARIK EJUBOVIĆ

Megatrends are long-term, global forces that shape the economy, society, technology, and culture, posing new challenges for logistics. The aim of this paper is to examine the impact of key megatrends on logistics processes and supply chains, and to demonstrate how the research laboratories of the Faculty of Logistics at the University of Maribor (F...

By MIRJANA LAZAREVIĆ, MATEJA FORTE, UROŠ KRAMAR

Efficient relocation handling is essential in multi-deep automated vehicle storage and retrieval systems (AVS/RS), where requested stock keeping units are frequently blocked by other items stored in front of them. As warehouse depth and occupancy increase, the resulting relocation problem becomes highly combinatorial and difficult to solve with exa...

By JAKOB MAROLT, VALERIJA KOTNIK, MATEJA LEŠNIK

The rapid digitalization of business processes has placed software quality at the center of operational success, particularly within the complex field of logistics. This paper examines the role of software quality in supporting logistics processes, focusing on the updated international standard ISO/IEC 25010:2023. This standard, part of the Systems...

By BORUT JEREB, NINA VREČKO, NENA OREL ŠANKO

Logistics centers play a pivotal role in modern supply chains, providing the essential infrastructure for efficient warehousing, distribution, and the integrated management of complex freight flows. The strategic selection of an optimal location is determined by a multidimensional set of factors, including the quality of transport infrastructure, s...

By TARIK EJUBOVIĆ, MUJO MALIŠEVIĆ

Mobility as a key segment of modern economic systems is undergoing intense transformations under the influence of digitization, automation and the demands of sustainable development. In the conditions of globalization and growth of commodity flows, the efficiency of transport and logistics systems becomes one of the key factors in the competitivene...

By VELIBOR PEULIĆ, SINAN ALISPAHIĆ

Bosnia and Herzegovina faces challenges regarding the sustainable use of natural resources. The paper analyzes the state and trends in the development of the vehicle fleet in Bosnia and Herzegovina over the period from 2015 to 2024, with a particular focus on their impact on the environment. The results indicate a significant increase in the number...

By JELISAVETA SEKA CVIJANOVIĆ

We are witnessing changes in the manufacturing industry, this time for the better, thanks to science and businessmen, it has been proven that there are new alternative values, thoughts, risks and questions. What will happen if the raw materials currently used in production are no longer available? This paper predicts a change in traditional product...

By MIRKO TEŠIĆ, ZORICA TEŠIĆ

The threat to the human environment has taken on and is taking on a global character and is a global problem of modern society. For the first time in human history, all social communities are threatened by the disruption of the ecological balance, more precisely by disobeying the laws that exist in nature, and by man's appropriative attitude toward...

By NERMIN ALIHODŽIĆ

The rapid development of digital technologies has significantly transformed modern agricultural production and management. The application of technologies such as precision agriculture, remote sensing, geographic information systems (GIS), drones, sensors, and data analytics enables farmers to optimize the use of natural resources, increase product...

By MATE BUDIMIR, LJUBOMIR MADUNIĆ, ZRINKA TOLUŠIĆ SIĆ

This paper presents the application of modern technologies in the monitoring of water resources, with a focus on the Lašva River. The importance of physico-chemical parameters as key indicators of water quality and the state of aquatic ecosystems is emphasized. Traditional monitoring approaches based on periodic sampling have certain limitat...

By AIDA VARUPA, SELMA DOGAN, KRSTO MIJANOVIĆ

Industrial facilities that handle or store hazardous substances represent significant risks to the environment, human health, and economic systems. The history of industrial development documents several major accidents that have contributed to the establishment of regulatory frameworks for preventing and managing such risks, with the European Seve...

By MAJA ROSI, MATEVŽ OBRECHT, BORUT JEREB, MARTIN FALE, BOJANA SLOMŠEK ŠLAMBERGER, TINA BARIĆ, MIRJANA LAZAREVIĆ

Sulfur emissions, transboundary pollution, and the presence of heavy metals and organic pollutants represent a significant challenge for environmental protection at the global level. Sulfur oxides, mainly produced by the combustion of fossil fuels, contribute to the formation of acid rain, which has harmful effects on ecosystems, soil and water res...

By AIDA VARUPA, KRSTO MIJANOVIĆ, MAJA SALKIĆ SMAILKADIĆ

Forest fires represent one of the most significant environmental accidents of the modern era, as they cause great damage to forest ecosystems, biodiversity and the environment for healthy living. Their occurrence can be the result of natural factors, such as high temperatures, drought and lightning strikes, but also anthropogenic activities, such a...

By ALEKSANDAR VUKANOVIĆ, KRSTO MIJANOVIĆ

Reducing environmental pollution and the negative impact of used electronic and electrical equipment on public health can be contributed to by obliging manufacturers or users to take responsibility for their products at all stages of the life cycle. Then by encouraging consumers to buy products made from recyclable materials, and to dispose of equi...

By KRSTO MIJANOVIĆ, ĆAMILA TABAKOVIĆ

Agribusiness provides a wide range of development opportunities for young people who strive to build their own entrepreneurial ventures, actively participate in the process of digital transformation of the agricultural system and contribute to overall economic progress. In the modern processes of agribusiness development, innovation and digitizatio...

By BRANISLAV DUDIĆ, ALEXANDRA MITTELMAN, ELEONORA BENOVA, VLADIMIR MIRKOVIĆ, MILAN BERTIĆ

Emerging technologies are reshaping mobility toward greater sustainability by enabling electrification, automation, connectivity and shared services. While offering pathways to lower emissions, optimized resource use, and inclusive transport systems, their implementation faces significant hurdles. This paper provides a structured examination of the...

By ANJA MARIA DOŠLO

The work points to the need to act in order to achieve the resilience of the economy, through mobile sustainability, which is becoming increasingly important in the aspect of climate change, complex geopolitical relations and the dominance of great powers. The factors that condition the development of sustainable mobility are analyzed, with special...

By SINIŠA BILIĆ, MUAMER MUMINOVIĆ, MARKO JURAKIĆ

The power sector of Bosnia and Herzegovina is facing complex challenges in the process of energy transition, including alignment with the European Union acquis, decarbonization, and integration of renewable energy sources. This paper analyzes key regulatory, market, and technical aspects of renewable energy integration, with particular focus on pow...

By SAŠA ĐEKIĆ, EROL FERIZOVIĆ

The development of smart cities based on sustainability principles requires the integration of advanced technologies that connect energy, transportation, and information systems. This paper analyzes the application of artificial intelligence (AI) in optimizing the operation of smart intersections powered by renewable energy sources, such as solar a...

By NEHAD GAŠI, KEMAL SPAHIĆ, BEKIR FULAN

Energy storage technologies and energy efficiency are key components of modern power systems, as they contribute to optimal resource utilization, reduction of losses and support for sustainable development. The aim of the paper is to analyze modern energy storage methods and their role in improving energy efficiency, with a special focus on mobilit...

By MEDINA MEHIĆ

This paper analyzes the possibilities for applying artificial intelligence (AI) in the public administration of Bosnia and Herzegovina, with a particular focus on the local level of government and the development of personalized citizen service delivery. The paper is based on the premise that AI can improve the efficiency, accessibility, and proact...

By MLADEN RADIVOJEVIĆ, DAVOR RADIVOJEVIĆ, DŽINO JEFTO

This paper presents the characteristics of signal attenuation at the physical layer of IoMT systems. The first two layers of the IoMT system (the physical PHY layer and the MAC data layer) are regulated by the IEEE 802.15.6 standard. In accordance with this standard, radio signal attenuation caused by the human body should be considered as an addit...

By GORAN POPOVIĆ, ALMIR AHMETSPAHIĆ

The growth of mobile technologies has increased the volume of digital data with forensic value (Casey, 2011; Quick & Choo, 2014). Traditional approaches are often insufficient for processing complex data from mobile, cloud, and IoT environments (Raghavan, 2013; Zawoad & Hasan, 2015). Artificial intelligence (AI) and machine learning (ML) en...

By HADŽIB SALKIĆ, ALMIRA SALKIĆ, ALDIJANA OMEROVIĆ

The fourth industrial revolution (or industry 4.0) brought a shift in manufacturing. Driven by use of artificial intelligence (AI), automation and internet of things (IoT) manufacturing systems are evolving toward smart factories without minimal human intervention. This paper offers a review of AI and automation that is currently being adopted acro...

By IVAN KUNAC

The rapid development of the Internet of Things (IoT) has enabled the transformation of static urban infrastructure into dynamic systems that react in real time. This paper explores the application of IoT sensor networks in two key segments: smart parking systems and adaptive traffic signaling. By analyzing data from real-world implementations in t...

By ZIJAD HAVIĆ

The modern development of information and communication technologies significantly influences the transformation of mobility and transport systems, especially in urban areas. The increase in population, the growing number of vehicles, as well as the intensification of traffic congestion and air pollution, create the need for the implementation of a...

By AMIRA TRAKO, NEHAD GAŠI, DINA DELIĆ

Smartphone‑based Global Positioning System (GPS) applications are widely used to record hiking and recreational activities, yet their effectiveness for capturing fine‑scale geometric properties of trails remains uncertain. In particular, while horizontal (planar) positional accuracy of consumer‑grade GPS has been extensively studied, vertical accur...

By KLEMEN PRAH, ASHTON M. SHORTRIDGE

The development of autonomous vehicles depends on the ability of embedded systems to process large volumes of sensor data in real time, collected through cameras, LiDAR, and radar. Deep learning models are used for tasks such as object detection, traffic sign recognition, and lane detection, but their complexity poses challenges for deployment on r...

By RUDOLF PETRUŠIĆ, NEŠAD KRNJIĆ

In an era of rapid technological development and digital transformation of society, artificial intelligence has become one of the most important and widely discussed fields, influencing various aspects of everyday life and business. From the ways people communicate and access information to the development of advanced digital systems, the applicati...

By AMILA RUBANOVIĆ, FATIMA ABAZOVIĆ

This study deals with the analysis of the concept of gamification and its application in digital applications, with a special focus on its impact on users. In the paper, gamification will be explained as a strategy that integrates entertaining and comprehensive game elements into non-game contexts in order to improve engagement and motivate certain...

By SARA UGARAK

Contemporary climate change and the increasing frequency of extreme hydrological events represent one of the most significant challenges for the sustainable development of modern societies. Among the extraordinary events with the most pronounced economic and social consequences, floods stand out as one of the most destructive phenomena, capable of ...

By SLOBODAN NEŠKOVIĆ

The paper provides an analysis of the occurrence of a catastrophic debris flow in October 2024 at the Donja Jablanica site and provides projected remediation measures. As a result of the debris flow, 18 people died. Several houses were completely rendered unusable, while a significant number of buildings suffered major damage. The culvert located u...

By ERMEDIN HALILBEGOVIĆ, NADIR HALILBEGOVIĆ

In modern engineering, making decisions about the safety and durability of structures is a challenge that requires a deep understanding of the nature of materials and loads. Engineering practice has historically relied on firm rules and clearly defined parameters, which we call a deterministic approach. However, working on large infrastructure proj...

By ZLATICA KULIŠ, AMAR HRUSTANOVIĆ

Metal damage due to stress corrosion cracking (SCC) occurs relatively frequently, involving various mechanisms and processes. This paper investigates the impact of SCC on the mechanical properties of a service-exposed catalytic reformer tube made of heat-resistant austenitic-carbide alloy HK-40. Laboratory mechanical tests indicate that the microst...

By MILAN PLAVŠIĆ, NIKOLA MANOJLOVIĆ, MUHAMED SARVAN

The circular saw occupies a special place in the processes of cutting materials in a cold state ("cold saws"), as well as materials that are cut when heated to very high temperatures ("hot saws"). Hot saws cut off materials with different mechanical properties, various cross-sectional shapes, dimensions and positions on transport rollers. The saw b...

By RAIF SEFEROVIĆ

It is well known that various damage mechanisms can occur during the service life of austenitic chromium-nickel steels. These steels are prone to sensitization during long-term operation at high temperatures, particularly those with higher carbon content and insufficient stabilizing elements, such as niobium. This paper describes the possibility of...

By MILAN PLAVŠIĆ, NIKOLA MANOJLOVIĆ, MUHAMED SARVAN

In the current and future investment development of modern and contemporary freight truck transport vehicles, the selection of stainless and special materials in the construction of the supporting structure and designed interiors is increasingly being approached. This paper provides the basic technical and technological parameters for reliable perf...

By VELJKO VUKOVIĆ, NIKOLA MANOJLOVIĆ, ZORAN STJEPANOVIĆ, BORISLAV KOJIĆ

By checking the technical correctness of motor vehicles, it is evident that a certain number of vehicles have faulty shock absorbers with reduced damping efficiency and asymmetrical deviation on the front and rear axles of the vehicle. This finding determined that testing the impact of shock absorber correctness on the value of the braking distance...

By NIKOLA MANOJLOVIĆ, MILAN PLAVŠIĆ, VLADIMIR TRKULJA

The most common traffic accidents on the roads are collisions between two or more vehicles. The consequences of a traffic accident depend on many factors, but there are two dominant factors: the first is the amount of kinetic energy that the vehicles have at the moment of primary contact, and the second is the position and manner of entry of the ve...

By MOMČILO SLADOJE, ASIB ALIHODŽIĆ

For a long time, there was an opinion that management organizational solutions and leadership methodology with leadership styles were common or approximately the same throughout the world. This projection was based on the relatively uniform principles of the social market economy of Europe and the prevailing logic of the free economy in the USA and...

By ENES HUSEINAGIĆ

Development of digital platforms significantly affects labour mobility and the emergence of precarious work within the digital economy. The growth of platforms such as Uber, Bolt, and Glovo has transformed traditional employment models and enabled a new form of labour mobility – virtual mobility – in which workers provide services to cl...

By KATARINA KULIĆ, MATEJ GALIĆ, MARKO GALIĆ

With the introduction of the Corporate Sustainability Reporting Directive (CSRD, Directive 2022/2464/EU), the European Union has set a new non-financial reporting framework, which has undergone significant adjustments in terms of the circle of obliged entities and deadlines with the Omnibus package (December 2025) and Directive (EU) 2025/794. The R...

By SLOBODAN STOJANOVIĆ, ŽELJKO SUDARIĆ, ZVONIMIR FILIPOVIĆ

The modern digital environment has significantly changed the way individuals manage money, make financial decisions and use financial services. The development of mobile banking, online payments, digital investment platforms and financial technologies has led to greater availability of financial products, but at the same time has increased the need...

By DŽEJLANA ČEJVAN, AIDA MEHIĆ

For decades, the just-in-time (JIT) paradigm has defined operational efficiency by minimizing inventories and reducing working capital requirements. However, recent global disruptions have exposed its structural vulnerabilities, prompting renewed interest in just-in-case (JIC) strategies that prioritize resilience through redundancy, inventory buff...

By AZRA AHMIĆ, AHMED PALIĆ

The paper presents the necessary guidelines for transforming the way of reporting on sustainable business. The orientation of the financial sector towards green investments, for the sake of sustainable transformation, is a challenge for greater sustainability, achievable with the help of non-financial reporting. The economy and financial markets, t...

By DUŠKO STIĆ, ALDIJANA ŠUTA, MUAMER MUMINOVIĆ

In a modern business environment marked by rapid technological change, digital technologies are becoming one of the key factors of a company's competitiveness. The development of information and communication technologies, automation, big data analytics and artificial intelligence is significantly changing the way organizations do business, communi...

By REBIJA FUŠKO, DŽEJLANA ČEJVAN

This paper examines the integration of circular economy principles into organizational management strategies and their role in enhancing organizational resilience in the context of increasing sustainability challenges. The study builds upon the theoretical foundations of circular economy, which emphasize resource efficiency, waste minimization, and...

By LILJANA PUSHOVA STAMENKOVA, MARGARITA MATLIEVSKA, ELENA MATLIEVSKA, MAJA SHUKLEVA

Contemporary tourism trends increasingly include innovative and sustainable forms of accommodation that combine nature-based experiences with a higher level of comfort. One such form is glamping tourism, which has experienced significant global growth in recent years. In Bosnia and Herzegovina, however, this type of tourism is still insufficiently ...

By DENIS MARJANOVIĆ, NERA AKRAP, EMIRA KASUMOVIĆ

The rapid development of technology and the increasing adoption of AI-based tools are changing the way organizations manage sales teams. The paper provides a systematic overview of relevant literature in order to explore how artificial intelligence transforms key sales management processes, from recruitment to onboarding salespeople, through predic...

By ZVONIMIR FILIPOVIĆ, STIJEPAN PETROVIĆ, MARKO GALIĆ

One of the key advantages of artificial intelligence in tourism is the possibility of personalizing services. By using data on user behavior, AI systems can analyze their preferences and offer individualized tourism products (Kaur et al., Artificial Intelligence in Marketing, 2020). This approach increases user satisfaction and contributes to creat...

By BOŽO VUKOJA

The aim of this paper is to analyze consumers’ perceptions of the application of artificial intelligence in online marketing and product sales, as well as to determine its impact on purchase decisions, trust in brands, user satisfaction, loyalty, and repurchase intention. The research motivation arises from the increasing use of AI technologi...

By AIDA MEHIĆ, DŽEJLANA ČEJVAN

Artificial intelligence (AI) represents one of the most significant technological innovations that transforms modern auditing, enabling the improvement of efficiency, accuracy and quality of audit processes. Integrating AI tools into auditing leads to the automation of routine and time-consuming tasks, such as data collection and processing, leavin...

By BOŽO VUKOJA, ANTONIO VUKOJA, MATEA ANTONELA VUKOJA

Intention to leave the organization (ITL) is one of the key indicators of workforce stability in the healthcare sector. This study aimed to examine ITL among healthcare workers in the public health sector of the Sarajevo Canton and to determine how sociodemographic and professional characteristics predict variation in ITL. The research used a quant...

By MUAMER KOSOVAC

15.05.2026. Professional paper
HUMAN RESOURCES: CHALLENGES AND MANAGEMENT

Human Resources (HR) represents a fundamental component of every organization, focusing on managing people and aligning their performance with organizational goals. This paper examines the concept and importance of human resources, the major challenges faced in modern HR management, and the strategies used to overcome them. Key challenges include a...

By STOIL DIMITRIEV

In Bosnia and Herzegovina, cash transactions still play a key role in payment transactions, despite the growth of card transactions (the value of card transactions reached 21.1 billion KM in 2025, with a growth rate of 14.53 %, according to the Central Bank of Bosnia and Herzegovina). The logistics of cash in the ATM network traditionally relies on...

By MIRZA MEHANOVIĆ, ABIDIN DELJANIN, ALMIR AHMETSPAHIĆ, GORAN POPOVIĆ

The motivation for this research was to determine whether payment system digitalization affects only the growth of cashless transactions or also the structural transformation of modern financial markets. The aim of the paper was to empirically examine the relationship between the total value of cashless transactions, the share of card payments, the...

By ZLATKO SVIBEN

Digital transformation of banks represents one of the most important modernization processes in the financial sector in the contemporary economy. Traditional banking models, which were based on physical branches and direct contact with clients, are increasingly being replaced by digital solutions such as online banking, mobile applications, automat...

By ADILA HAMIDOVIĆ, DENIS MARJANOVIĆ, NEJRA MIHAJLEVIĆ

The digital transformation of education represents one of the key processes of modernization of education systems in the modern knowledge society. The development of information and communication technologies significantly affects the way of acquiring, transferring and exchanging knowledge and opens up new opportunities for knowledge mobility and i...

By FRANJO LJUBAS

The modern development of railway transport in the Republic of Serbia, marked by the introduction of high-speed trains and digital ticketing platforms, creates opportunities to improve mobility and support sustainable development. The digitalisation of sales channels represents an important factor in the competitiveness of railway transport, as it ...

By SNEŽANA BEŠIĆ, DOLORIS BEŠIĆ-VUKAŠINOVIĆ, FILIP MARKOVIĆ

Bosnia and Herzegovina, as one of the economically less developed countries, has a permanent need to monitor the development of new technologies without which accelerated economic development cannot be imagined. The importance of educational institutions, science, and training does not need to be emphasized in particular. The continuous development...

By HUSEIN MEHMEDOVIĆ, DENIS MARJANOVIĆ, NARAJAN MEHMEDOVIĆ, NERA AKRAP

This paper analyzes digital (il)literacy among young people as a potential barrier to the implementation of communication strategies for sustainable mobility in the context of contemporary technological development. Although new technologies offer innovative solutions in smart transport systems and green transition processes, their effectiveness la...

By MINEL DUVNJAK

In recent years, the concept of sustainable development has appeared more frequently in the public sphere, especially in digital media. Although sustainability is widely discussed, it often seems that the public does not clearly understand what it actually means. The motivation for this research comes from the gap between the increasing communicati...

By AIDA JAHIĆ

Communication constitutes the foundation of human society and serves as a key process for the exchange of information between a sender and a receiver. This paper analyzes both theoretical and practical aspects of communication, focusing on formal and informal models, including the Shannon, interactive, and transactional models. Special attention is...

By MINEL DUVNJAK, NERA AKRAP, OLIVER MOMČILOVIĆ, ADRIANA RADOSAVAC

In contemporary society, marked by growing environmental challenges and pressures to adopt sustainable practices, green marketing is becoming one of the key tools of corporate communication. Companies strive to shape their identity through narratives that emphasize environmental care, sustainable production, and responsible resource management. At ...

By ANA KAJIĆ, ŠEJLA DŽANAN

15.05.2026. Professional paper
CORPORATE BRANDING STRATEGIES ON LINKEDIN

Nowadays, we can say that LinkedIn has become a key platform for the strategic development of corporate brands. Linkedin offers practical strategies and clear recommendations on how to set the frequency and content of posts to help businesses address common challenges and strengthen their online presence. Organizations can use LinkedIn corporate br...

By EVA PORAZIKOVA, BRANISLAV DUDIĆ, JAROSLAV VOJTECHOVSKY

The aim of this paper is to specify marketing management, to emphasize its significance and to emphasize its adequate application as a way to survive in a market, competitive environment. In this context, the paper makes an attempt to detect the presence, or rather the absence, of marketing management in Macedonian enterprises, to link it to the ob...

By EMANUELA ESMEROVA

The subject of analytical harmonization in the work are the elements of residential space, as components of the whole of residential space, which is the dominant part of human settlements, as a space for family development. The living space is intended for the organization of family life and is designed to carry out all vital activities for the smo...

By VANĐEL DUNOVSKI

The ongoing conflict in the Iranian region has triggered a systemic crisis within global logistics, characterized by the disruption of the Strait of Hormuz and the destabilization of transcontinental maritime and air-cargo corridors. These geopolitical shocks have exposed the inherent vulnerabilities of extended, hyper-globalized supply chains, man...

By JANEZ PALČNIK, MATJAŽ KNEZ

For the establishment of new technologies in the function of sustainable development of the state and society in BiH, it is necessary to ensure appropriate legal prerequisites by adopting appropriate legal regulations in this area. The relationship of new technologies (the use of artificial intelligence, mobile internet and other modern forms of co...

By REMZIJA KADRIĆ, EDIN RAMIĆ, ŽANA ARSIĆ, ALMA ALDESTANOVIĆ, MUMER MUMINOVIĆ

Sustainable mobile development in the context of accelerated urbanization can be seen as an important element for a strategy aimed at reducing negative impacts on the environment and overall quality of life. What is known is the fact of an increased number of motor vehicles due to the rise of urbanization. This is actually the reason to approach th...

By ADIS MEHIĆ, JASMINA PURIŠEVIĆ, KORNELIJA NIKAČEVIĆ, JASMINA TAHIROVIĆ, REMZIJA KADRIĆ

This paper analyzes the connection between the consistent application of Occupational Safety and Health (OSH) regulations and the operational stability of energy facilities. The starting hypothesis is that impunity, at both individual and organizational levels, directly increases the risk of technical failures and accidents. Tolerating violations o...

By KASIM BAJRAMOVIĆ, IRHAD BAJRAMOVIĆ, IRFAN BAJRAMOVIĆ

Security management in a business entity is a demanding challenge given the current global threats. A leader (a responsible person for the security of a business entity) is required to manage a system of balance of empathy, strength, vision and adaptability, while at the same time meeting the often conflicting demands of employees, the community an...

By VLADO JOVANOVIĆ, BORIS TUŠINSKI

Gender equality in the protection and improvement of the living environment implies the active inclusion of women in decision-making processes on ecology, urban planning and sustainable development. Although women around the world, including in our region, bear a large part of the burden of climate change and household resource management, they are...

By RADE BIOČANIN, TIHOMIR ĐURIĆ, ALDIN JAHIĆ, SONJA KETIN, GORDANA MILENTIJEVIĆ

From the Great Charter of Freedoms, the American Constitution, and the Sretensky Constitution to the present day, all democratic constitutions have been improved and have been in the protection of the realization of human rights and freedoms as well as the preservation of the economic and social order. Constitutional and legal order is the basis fo...

By JELENA GOLIJAN, DRAGAN GOLIJAN

The rapid development of emerging technologies has significantly transformed modern transportation systems and infrastructure, placing sustainable mobility at the centre of global development strategies. As scientific communication and technological innovation increasingly take place in international settings, English has become the dominant langua...

By DOLORIS BEŠIĆ-VUKAŠINOVIĆ, SNEŽANA BEŠIĆ, EMINA JEREMIĆ MARKOVIĆ