KLASTERSKI PRISTUP STVARANJU TURISTIČKOG BRENDA S OSVRTOM NA BOSNU I HERCEGOVINU I REPUBLIKU HRVATSKU / CLUSTER APPROACH TO CREATING A TOURISM BRAND WITH REFERENCE TO BOSNIA AND HERZEGOVINA AND REPUBLIC OF CROATIA
The topic of this paper is to define identity, image building and branding of a tourist-entrepreneurial organization. The objective of this paper is to be a specific guideline in the selection of strategy and conception not only of tourism but also the overall economic and social development on a sustainable basis. An interest-based cluster o...
By Salih Bučuk, Marinko Brkić
KREIRANJE STIMULATIVNOG UGOĐAJA KUPOVINE NA PRODAJNIM MJESTIMA DROGERIJA U REPUBLICI HRVATSKOJ / CREATING STIMULATIVE SHOPPING ATMOSPHERE IN DRUGSTORES IN THE REPUBLIC OF CROATIA
This paper will present the research results on the subject of stimulative shopping atmosphere in Croatian drugstores for reasons of gaining competitive advantage. The study was conducted on a sample of 160 respondents in twenty cities in the Republic of Croatia. The aim of this study is to show the connection between consumer attitudes and the dec...
By Helena Šlogar, Zvonimir Kalić
MODELIRANJE LUĈKOG PREKRCAJNOG PROCESA I VREDNOVANJE PONAŠANJA MODELA NA PRIMJERU LUKE ŠIBENIK/ PORT TURNOVER PROCESS MODELLING AND VALUATION OF A MODEL BEHAVIOUR: A CASE STUDY ON PORT OF ŠIBENIK
Modelling of port processes like cargo handling significantly contributes to the advance of port work organisation, work safety, increase of port efficiency, speed of cargo and merchandise flow and enhancement of port potentials. In this paper such model is put to test, and the results are compared with the actual business results of an existent co...
By Mirko Bilić, Zlatimir Bićanić, Marijan Zunić