AGILNI MENADŽMENT KAO POKRETAČ CIRKULARNE TRANSFORMACIJE

Abstract

Amid volatile markets and rising ecological pressures, agile management is emerging as the strategic backbone of circular transformation. Traditionally tied to software development and product innovation, agile thinking now transcends methodology—it has become a regenerative mindset capable of navigating the complexity of circular economy models. This paper reframes agile management through a sustainability lens, highlighting key competencies such as iterative experimentation, systemic thinking, and cross-functional collaboration as vital to enabling restorative and resource-efficient business practices. By integrating agile principles with circular design elements like closed-loop systems, modularity, and extended product lifecycles, the study demonstrates how organizations can fast-track the development and scaling of circular innovations. Two real-world cases illustrate this dynamic in practice: Philips’ shift toward modular, service-centric product architectures, and IKEA’s mission to become fully circular by 2030 through renewable sourcing, product take-back schemes, and design-fordisassembly. These examples underscore how agile approaches foster resilience, customer centricity, and strategic flexibility in a resource-constrained world. For emerging economies such as Bosnia and Herzegovina, applying agile circular practices offers an opportunity to accelerate EU alignment, strengthen competitiveness, and stimulate local innovation ecosystems across key sectors.