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Vol 14, 2025
Pages: 237 - 246
Professional paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
SAOBRAĆAJNI FAKULTET TRAVNIK U TRAVNIKU
EKOLOŠKI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET INFORMACIONIH TEHNOLOGIJA TRAVNIK U TRAVNIKU
FAKULTET POLITEHNIČKIH NAUKA TRAVNIK U TRAVNIKU

u saradnji sa

FAKULTETA ZA LOGISTIKO UNIVERZA V MARIBORU, SLOVENIJA

organizuju

33. MEĐUNARODNU KONFERENCIJU

"IZAZOVI NOVIH TEHNOLOGIJA U FUNKCIJI MOBILNOSTI I ODRŽIVOG RAZVOJA"

15. - 16. maj 2026. godine

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Received: 24.11.2025. >> Accepted: 01.12.2025. >> Published: 12.12.2025. Professional paper

MARKETING OPEN BALKAN" AS AN ALTERNATIVE TO THE EU

By
Emanuela Esmerova ,
Emanuela Esmerova

Faculty of Economy, MIT University Skopje , Skopje , North Macedonia

Ivan Ramov
Ivan Ramov
Abstract

The "Open Balkan" initiative aims to fill the empty space until the desired entry into the EU, but it cannot and will not be a substitute for EU membership. If Kosovo, BiH and Montenegro remain ambivalent on the issue of this initiative, it will be their big geopolitical mistake. Unfortunately, it will be another one of the big mistakes made in history due to the lack of vision, the existence of political myopia of limited political leadership and the dominance of the particular political interest. The "Open Balkan" initiative is a good project because it is about the idea of integration, not about disintegration. It is about an initiative where there will be open instead of closed state borders, about facilitation instead of complicating procedures, about cooperation instead of antagonism and hostility, about progressivity instead of backwardness and rudimentaryness. It is about an excellent and modern inevitable initiative that is strongly supported by the EU and the USA.

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