Home
PDF download
Cite article
Share options
Informations, rights and permissions
Issue image
Vol 9, 2019
Pages: 38 - 51
Conference paper
See full issue

INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
SAOBRAĆAJNI FAKULTET TRAVNIK U TRAVNIKU
EKOLOŠKI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET INFORMACIONIH TEHNOLOGIJA TRAVNIK U TRAVNIKU
FAKULTET POLITEHNIČKIH NAUKA TRAVNIK U TRAVNIKU

u saradnji sa

FAKULTETA ZA LOGISTIKO UNIVERZA V MARIBORU, SLOVENIJA

organizuju

33. MEĐUNARODNU KONFERENCIJU

"IZAZOVI NOVIH TEHNOLOGIJA U FUNKCIJI MOBILNOSTI I ODRŽIVOG RAZVOJA"

15. - 16. maj 2026. godine

Metrics and citations
Abstract views: 143
PDF Downloads: 188
Google scholar: See link
Article content
  1. Abstract
  2. Disclaimer
Received: 30.11.2019. >> Accepted: 06.12.2019. >> Published: 14.12.2019. Conference paper

MEDIJI I DIGITALNA DIPLOMATIJA U EKONOMIJI POSTMODERNE EPOHE GLOBALIZACIJE/MEDIA AND DIGITAL DIPLOMACY IN THE ECONOMY OF THE POSTMODERN ERA OF GLOBALIZATION

By
Slobodan Nešković
Slobodan Nešković

Univerzitet Privredna Akademija u Novom Sadu FEEPS , Novi Sad , Serbia

Abstract

The postmodern trends of globalization have produced radical changes with numerous contradictions in all spheres of public life. The processes that have lasted for five decades have completely changed the former image of the world, especially in politics, economy and the sphere of communications. There is a large expansion of information and communication technologies that have incorporated new paradigms of business and entrepreneurial culture. Economics connects directly with diplomacy, shifting from an industrial to a digital context, with online business and virtual markets. The concept of digital economic diplomacy involves the implementation of media content, postmodern technologies and social networking platforms in the realization of projected goals. The media are an essential tool in the pursuit of business strategies by applying methods to adequately reduce the spatial and temporal dimensions of events. Economic diplomacy in the digital global age is carrying out complex activities to promote its own national values, conquer markets, increase its budget and contribute to the overall development of the country.

The statements, opinions and data contained in the journal are solely those of the individual authors and contributors and not of the publisher and the editor(s). We stay neutral with regard to jurisdictional claims in published maps and institutional affiliations.