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Vol 9, Issue 1, 2021
Pages: 23 - 29
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 13.03.2021. >> Accepted: 20.03.2021. >> Published: 26.03.2021. Review paper

NEOPHODNOST IZMENE POSLOVNE FILOZOFIJE PREDUZEĆA/THE NEED TO CHANGE THE COMPANY'S BUSINESS PHILOSOPHY

By
Cariša Bešić ,
Cariša Bešić

Univerzitet u Kragujevcu , Kragujevac , Serbia

Dejan Đorđević ,
Dejan Đorđević

Univerzitet u Novom Sadu , Novi Sad , Serbia

Snežana Bešić
Snežana Bešić

Akademija tehničko-umetničkih strukovnih studija Beograd , Beograd , Serbia

Abstract

In this paper, the authors analyze the necessity of changing the business philosophy in the future, especially from the aspect of the impact of the global pandemic. The events on the global economic scene in 2020 pointed to the need to pay more attention to organizational characteristics, such as creativity, flexibility, coordination, emotional intelligence, etc. The main factor that determines the new model of organization management is knowledge. Companies coming from countries in transition have in most cases been caught by this type of economic crisis. The greatest chance for improving the business of companies from countries in transition is faster and more comprehensive application of knowledge-based management methods and techniques.

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