ODRŽIVA POLJOPRIVREDA I ZELENI POSLOVI – DA LI SMO SPREMNI?/ SUSTAINABLE AGRICULTURE AND GREEN JOBS - Are we ready?

Abstract

Purpose: The Croatian accession to the European Union has opened new possibilities for marketing of agricultural products which are of guaranteed organic origin to demanding markets of developed European countries. With regard to the fragmented properties and preserved, unpolluted areas, Croatia has ideal conditions for this step forward. The work points out the necessity of improving the knowledge and skills of farmers which would make their products green and competitive in the European market. Results: The need for additional training of farmers is pointed out, particularly in the area of sales, marketing and the use of new technologies. These results can contribute to decision-making on issues, i.e. on proposing the content which can expand, and thus enhance, the existing high school curriculum with new knowledge in the field of green products and prepare a draft curriculum for the training of adults for sustainable, green agricultural production. Conclusions: Long-term development of Croatia is directed towards sustainable development, environmental protection and conservation of natural resources. In agriculture, as in all segments of the economy, it is necessary to introduce changes towards green development by improving the competitiveness of agriculture, improving the quality of agricultural production and environmental conservation. The recommendation is to include educational contents in school curricula in accordance with the guidelines for green development.