Faculty of Management, Comenius University , Bratislava , Slovakia
Faculty of Management, Comenius University , Bratislava , Slovakia
Faculty of Management, Comenius University , Bratislava , Slovakia
Faculty of Technical Sciences, University of Novi Sad , Novi Sad , Serbia
International Technology and Management Academy – MTMA , Novi Sad , Serbia
Globalization makes cross-border flows of products and capital faster, thanks to the
modern information and technological processes. E-commerce brings the new form of shopping for a customer and by means of this new form of shopping, a participant of electronic commerce can buy different products or services. The main function of e-commerce is the way of selling and purchasing goods and services, that uses modern technology and electronic systems for its need. Nowadays, electronic commerce is used very much in EU as well as all around the world. In the last years, EU and Bosnia and Herzegovina register a significant increase in the market share of companies with electronic selling as well as in the turnover from this type of selling. The number of users that purchase through the internet in EU and in Bosnia and Herzegovina is growing every day. The trend of growing e-commerce will continue also in the future and will have a big influence on purchasing and entrepreneurship.
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