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Vol 6, 2016
Pages: 662 - 671
Conference paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 05.12.2016. >> Accepted: 12.12.2016. >> Published: 16.12.2016. Conference paper

QUALITY IN HIGHER EDUCATION: A REVIEW OF THE RESEARCH LITERATURE

By
Dalila Goran
Dalila Goran

International University of Travnik , Travnik , Bosnia and Herzegovina

Abstract

Quality is one of the most used and most determined terms in the business world. Quality is important and one of the most frequent focuses of research in many disciplines such as: marketing, management, economics, engineering, and operations, strategy and market research. The last decade was characterized by increasing of competition among higher education institutions. High quality service is an essential prerequisite for competitiveness and survival in the market of higher education. The biggest challenge for academic institutions is which level of quality institutions must achieve in order to remain competitive in the market. Besides taking care about the quality of services, academic institutions are becoming more aware of the importance of student satisfaction since students' satisfaction has a positive influence on their decision to continue their education at that institution.

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