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Vol 6, 2016
Pages: 653 - 661
Research paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 05.12.2016. >> Accepted: 12.12.2016. >> Published: 16.12.2016. Research paper

BENCHMARKING U DIGITALNOM POSLOVANJU/ BENCHMARKING IN DIGITAL BUSINESS

By
Alem Kozar ,
Alem Kozar

International University of Travnik , Travnik , Bosnia and Herzegovina

Elma Kolar
Elma Kolar

University of Sarajevo , Sarajevo , Bosnia and Herzegovina

Abstract

In regards to the understanding of the term of global digital evolution digital growth of developed countries usually has little to tell about the digital future of the developing countries. The above-mentioned has certainly big implications on business, entrepreneurs, as well as innovators interested in growth outside the frame of their own markets. The development of information communication technology (ICT) and its application in all aspects of the economy is the base for the establishment of the competitiveness and the ensuring of the future economical and social development. The development and the implementation of the information communication technology significantly influence the businesses worldwide as well as the daily activities of individuals. Countries in which the information communication technology is being used in a large scale economically and socially precede comparing to the ones that are using it less. Because of that benchmarking in this area plays a crucial role. It provides necessary flexibility for the monitoring of the quickly changeable area such as the information society.

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