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Vol 7, 2017
Pages: 475 - 481
Conference paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 04.12.2017. >> Accepted: 11.12.2017. >> Published: 15.12.2017. Conference paper

KREATIVNOST I INOVATIVNOST U POSLOVANJU / CREATIVITY AND INNOVATION IN BUSINESS

By
Ivica Kaniški ,
Ivica Kaniški

Sveučilište Sjever, Koprivnica/Varaždin, Republika Hrvatska

Krešimir Buntak
Krešimir Buntak

Sveučilište Sjever, Koprivnica/Varaždin, Republika Hrvatska

Abstract

Creativity is a mental process involving the creation of new ideas, concepts or solutions to problems, and new links between existing ideas and concepts. It is represented in all age groups and in all cultures. This creative potential is within every human, more or less. Creativity is a dynamic phenomenon, human phenomenon that refers to the ability. This paper is explaining the difference between creativity of innovation and function of innovation in organization (company). Creativity is tem which is used for activities of creation of new ideas, approaches and activities while innovation is process of creating and applying creative ideas at certain context. Innovation is considered every intervention that reduce input, that is, productions and administration costs, increasing productivity or utilization of equipment or time, quality of products or services is improving, improved security and safety, reduces spoilage of goods, improves placement, every measure which leads to increased competitiveness.

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