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Vol 2, 2013
Pages: 449 - 457
Conference paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
SAOBRAĆAJNI FAKULTET TRAVNIK U TRAVNIKU
EKOLOŠKI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET INFORMACIONIH TEHNOLOGIJA TRAVNIK U TRAVNIKU
FAKULTET POLITEHNIČKIH NAUKA TRAVNIK U TRAVNIKU

u saradnji sa

FAKULTETA ZA LOGISTIKO UNIVERZA V MARIBORU, SLOVENIJA

organizuju

33. MEĐUNARODNU KONFERENCIJU

"IZAZOVI NOVIH TEHNOLOGIJA U FUNKCIJI MOBILNOSTI I ODRŽIVOG RAZVOJA"

15. - 16. maj 2026. godine

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Received: 07.12.2013. >> Accepted: 13.12.2013. >> Published: 27.04.2013. Conference paper

ANALIZA INTENZIVNOG UKLJUČIVANJA INFORMACIONIH I KOMUNIKACIONIH TEHNOLOGIJA U ALATE MARKETINGA SA POSEBNIM NAGLASKOM NA WEB OGLAŠAVANJE / ANALYSIS OF INTENSIVE INCLUSION OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN MARKETING TOOLS WITH SPECIAL EMPHASIS ON THE WEB ADVERTISING

By
Azra Zaimović ,
Azra Zaimović

International University of Travnik , Travnik , Bosnia and Herzegovina

Amna Brljak
Amna Brljak

International University of Travnik , Travnik , Bosnia and Herzegovina

Abstract

Information and communication technologies have a very large impact on society. We live in a period when every single segment of our lives present a particular aspect of the ICT sector. Quality of the product or company services are based on many factors, of which is marketing advertising too. In what manner and for what reasons the intensive involvement of the ICT sector in marketing will be discussed in this paper.

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