INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
All business organizations in 21 century are faced with the question of how to use various models and business strategies to find a solution to some of their problems and improve their business. Standing variable conditions in which there is any organization , whether it is engaged in activities related to transport , transport , logistics , environment or any other activity further increases the importance of the introduction of new models and strategies in the operations of their organizations. To this end the organization may use some of the business models and strategies. In this paper, we have opted for the three generic (general, basic ) strategy. The first generic strategy is leadership in costs. The second generic
strategy is differentiation. The third generic strategy is the market focus. To these models and strategies could practically apply cite a successful example of the implementation of these models and strategies. This is an example of a Japanese company Honda. And we analyzed its penetration in the global business of automobiles and motorcycles.
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