EFIKASNIM PROMETNIM SUSTAVOM DO ČISTIJE OKOLINE I NIŽE CIJENE KRAJNJEG PROIZVODA / EFFICIENT TRANSPORT SYSTEM TO CLEANER ENVIRONMENT AND LOWER PRICES OF END PRODUCT

Abstract

Consumerism, as an economic category, do not bypass the traffic science for the simple reason that science has a key role in global economic development, as well as the economic development of each country. In times of economic crisis, every economic sector and scientific expertise should be aimed at achieving the lowest prices on delivery services, because so most directly influence the formation of the lowest cost per unit of the product on the shelves of shopping. Some companies in the technological approach to manufacturing, to achieve the lowest price, and pollute the human environment. However, with this transport system is not the case. The analysis of transport systems in road, rail and water transport, in order to achieve lower prices for goods and passengers, it is definitely that one of the approaches to the problem, with careful planning of each operation must be environmental impact. Thus, the reconciliation of interests of environmental and traffic science in the best way we contribute to a lower price of the end product, and the price is one of the four key elements of the marketing mix