NOVE RAČUNOVODSTVENE PARADIGME ZA ODRŽIVE POSLOVNE PRAKSE/NEW ACCOUNTING PARADIGMS FOR SUSTAINABLE BUSINESS PRACTICES

Abstract

The paper presents the necessary guidelines for transforming the way of reporting on sustainable business. The orientation of the financial sector towards green investments, for the sake of sustainable transformation, is a challenge for greater sustainability, achievable with the help of non-financial reporting. The economy and financial markets, through their integration, need to shape a socio-ecological transformation, for which a reliable regulatory framework for joint action is necessary. The necessary shift to sustainable finance also requires sustainable accounting. The paper discusses the need to change performance reporting, which should provide information that goes beyond traditional accounting and, as such, tends to monetize data on the added value and sustainability of a company's business. The aim of the paper is to point out the need to change the paradigm of presenting the performance of companies, which is currently focused on financial results, towards new challenges, such as climate change, social inequalities, but also technological development, in order to ensure the presentation of the contribution of the business model to the value and added value of the company.