INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
Zagreb School of Business, Ulica grada Vukovara, Zagreb, Croatia , Zagreb , Croatia
The main topic of this paper is the impact of COVID-19 pandemic on accelerated
digitization of the economy. In order to facilitate understanding of the given topic, the goal of
this paper is to explore the causal link and effects that COVID-19 pandemic had on accelerated
digitalization of companies around the world. The outbreak of the global COVID-19 pandemic
is an absolutely singular phenomenon in recent economic history that will leave deep impact
on the economies around the globe. Almost all aspects of our lives have changed in just one
year. Hence, today we depend heavily on digital tools, whether it’s trade, education, working
from home, or something else. Ultimately, this makes it even more difficult for companies to
survive, as the expectations they have to meet are now higher than ever. The digital
transformation certainly did not begin due to the COVID-19 pandemic, but it was accelerated
by it - according to some experts, COVID-19 accelerated digital transformation strategies by
an average of six years globally. Many companies recognized the importance of digitizing
business processes long before the pandemic and began the digital transformation. However,
the appearance of the coronavirus has forced companies to adapt to the new circumstances
practically overnight. COVID-19 has turned digitization from a “nice to have” to a “must have”
for many organizations, forcing them to adapt and modernize quickly in order to keep their
operations running. Everything that could be digitized has been digitized, and what hasn’t (and
has no intention of doing so in the next few years) is doomed. Staying in the comfort zone, i.e.
deciding that everything is going the old way, is no longer a business option. The value of
digitization has become more evident than ever, and those who refused to think about it are
now forced to do so. Changes that were brought upon practically overnight in many countries
actually helped to drive a digital transformation that has impacted businesses across industries.
Exploring how these changes have impacted the businesses can help people understand how
organizations can embrace their digital transformation and what parts of these changes will
likely be here to last.
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