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Vol 9, Issue 1, 2021
Pages: 94 - 102
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 04.12.2021. >> Accepted: 11.12.2021. >> Published: 17.12.2021. Review paper

IMPACT OF COVID-19 ON CONSUMER BEHAVIOR – CASE OF ALBANIA

By
Kledia Tirana ,
Kledia Tirana

Metropolitan Tirana University , Tirana , Albania

Albina Hysaj
Albina Hysaj

Metropolitan Tirana University , Tirana , Albania

Abstract

Covid-19 pandemic had a tremendous impact on everyone life. The governments worldwide declared the state of emergency and took drastic measures to prevent the spread of the virus. These restrictions impacted the overall economy; the lockdown caused many companies to either stop or reduce production of goods. Foreign and domestic investments decreased sharply and the fall of remittances affected consumption as well. Companies worldwide faced hardship in paying their liabilities and loans. The lockdown had also an enormous effect on tax revenues, therefore, affecting government expenditure. The unprecedented changes have affected consumer behavior and the tendency of individuals to save instead of consuming. In this paper, we investigate the impact of Covid 19 on consumer behavior in Albania by using questionnaire analysis methodology.

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