INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
Studio Mikić,Zadar, Republika Hrvatska , Zadar , Croatia
E-marketing in tourism has emerged with the development of information technology and the increasing use of the Internet by a wide range of users. During 2020, a pandemic caused by the COVID-19 virus was declared worldwide. One of the most affected activities is tourism, given that the movements of people around the world are limited. In this context, tourism workers had to find new solutions and offer new services in innovative ways. E-marketing since people are mostly at home and get information mostly through the Internet.Although in the European Union there is research on the Internet as a source of information and the use of e-marketing, in Bosnia and Herzegovina there is no research, so we conducted a survey. The results showed that most tourists use the Internet as a source of information when traveling, and from social networks Booking, especially those belonging to the younger age group, then believe that today during the pandemic e-marketing is used more and most should travel during the pandemic. Thus, the Internet is becoming the dominant source of information for tourists and classic marketing is being replaced by e-marketing.
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