SOCIJALNO PODUZETNIŠTVO / SOCIAL ENTREPRENEURSHIP

Abstract

Social entrepreneurship is a new paradigm in approaching contemporary social problems. Social entrepreneurship is a concept that triggers the creation of economic and social value through the building of new values and social changes that meet the needs and offer employment of hard-working and marginalized social categories. An innovative and creative entrepreneurial model for solving social and environmental issues is used to encourage sustainable development, employment for the benefit of the wider community. It offers services, products, and activities that would not be offered on the market, and create goods that can all be equally used. Social entrepreneurship builds the foundation for social change and often meets the needs of the community through the participation of members of the same community. Unlike commercial entrepreneurship, the profit realized through this model of entrepreneurship is reinvested by investing in the community or used to implement other programs and goals that contribute to improving living conditions, environmental conservation and sustainable development. Social entrepreneurship is set up to create a socially just society in which individuals and social groups benefit directly from their work, while taking care of the natural environment and affecting the creation of well-being and self-esteem, affecting the quality of life in the community.