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Vol 14, Issue 1, 2025
Pages: 366 - 373
Professional paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 14.04.2025. >> Accepted: 30.04.2025. >> Published: 16.05.2025. Professional paper

UMJETNA INTELIGENCIJA / ARTIFICIAL INTELLIGENCE

By
Mejra Hidić
Mejra Hidić

Internacionalni univerzitet Travnik u Travniku , Travnik , Bosnia and Herzegovina

Abstract

Artificial intelligence (AI) is one of the most significant technologies of today, transforming the way people live, work, and communicate. Its development and application are increasingly present in various sectors such as industry, education, healthcare, finance, and public administration. AI enables machines to “learn” from data, analyze information, and make decisions similar to those made by humans. One of the main advantages of artificial intelligence is the automation of tasks, which leads to increased efficiency, accuracy, and time savings. In healthcare, it is used for faster diagnostics, in banking for fraud detection, and in education for personalized learning. However, despite numerous benefits, AI also brings challenges – especially regarding ethics, security, privacy, and accountability for decisions made by algorithms. There is also concern that increased automation may lead to job losses, particularly in occupations that involve routine activities.

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