INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
Faculty of Logistics, University of Maribor , Celje , Slovenia
Faculty of Logistics, University of Maribor , Celje , Slovenia
Faculty of Logistics, University of Maribor , Celje , Slovenia
This paper addresses the integration of sharing economy models into logistics and supply chains, exploring their potential contribution to the goals of sustainable development and the green transition. Based on resource-sharing through digital platforms, the sharing economy optimises logistics processes by reducing underutilised capacities, increasing operational flexibility, and lowering greenhouse gas emissions. The central research question is: How can sharing economy models contribute to optimising logistics processes and achieving the green transition goals within the sustainable development framework? The study aims to identify the benefits and challenges of applying the sharing economy in logistics, focusing on its environmental efficiency. A qualitative method was used, combining a review of scientific literature and case studies, upon which a SWOT analysis was conducted. The results confirm the sharing economy's potential to support systemic logistics changes by enabling more sustainable, flexible, and inclusive supply chain systems. Despite regulatory, technological, and social challenges, the sharing economy offers concrete opportunities to accelerate the green transition in logistics.
sharing economy, sustainable logistics, green transition, digital platforms, supply chains, business models
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