UČINKOVITO UPRAVLJANJE LJUDSKIM POTENCIJALIMA U LOGISTIČKIM I PROMETNIM PODUZEĆIMA / EFFECTIVE HUMAN RESOURCE MANAGEMENT IN LOGISTICS AND TRANSPORT COMPANIES

Abstract

Human resource management is a key element for the success of logistics and transport companies. In the modern paradigm of human resource management, employees are at the centre of focus and represent the most valuable resource of the company. In this regard, contemporary approaches to human resource management redefine management practices by emphasising the attraction of qualified employees, their retention, and the effective management of their development. As one of the fundamental functions of management, it cannot operate in isolation but must be aligned with the overall corporate strategy and business objectives. Considering this, recruitment, selection, and employee development are of utmost importance as they ensure a qualified workforce capable of successfully contributing to the achievement of the company's business goals. This paper analyses the characteristics of human resource management in the logistics and transport sector, where digital transformation introduces new challenges but also creates opportunities for optimising work processes and enhancing organisational efficiency. A particular focus is placed on contemporary strategies and challenges in human resource management. Based on an analysis of industry practices, recommendations are presented for improving strategic human resource management in the context of a dynamic labour market and technological advancements.