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Vol 4, Issue 2, 2014
Pages: 259 - 265
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 07.12.2014. >> Accepted: 13.12.2014. >> Published: 18.12.2014. Review paper

USPOSTAVA EUROPSKIH STANDARDA KAO USLOV KONKURENTNOSTI U GLOBALNOM OKRUŽENJU / THE ESTABLISHMENT OF EUROPEAN STANDARDS AS A CONDITION OF COMPETITIVENESS IN A GLOBAL ENVIRONMENT

By
Selma Otuzbir ,
Selma Otuzbir

International University of Travnik , Travnik , Bosnia and Herzegovina

Zijad Lugavić
Zijad Lugavić

International University of Travnik , Travnik , Bosnia and Herzegovina

Abstract

The basis of today's economy is the process of globalization, which is based on technology and trade. International trade and free market access plays a significant role in the economic development and the development of small national economies, it is also the process of liberalization and competitiveness of businesses. Liberalization of trade system and involvement in the integration process helps to increase the competitiveness of the national economy, and it is possible only if there is a high level of international competitiveness. Modern technology has made consumers more informed and more demanding, and thus the survival of enterprise without innovations make it impossible. For a business with profit companies must continually invest and adapt to and modernizing the production process and the product itself. The state has an important role in achieving the competitiveness of enterprise, and with that influence state create conditions for competitiveness of national economy on the international market. 

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