INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
International University of Travnik , Travnik , Bosnia and Herzegovina
International University of Travnik , Travnik , Bosnia and Herzegovina
Marketing research is an organized activity that aims to increase the quality of marketing decisions . Through marketing research to define new business opportunities and risks that they carry , to obtain information for a proactive strategy , allows to better define the objectives , as well as better planning , organization and control . Also , since it is usually directed towards consumers , marketing research is a way to communicate with consumers and , very often , the basis for the formulation of advertising campaigns and commercials . To better fulfill the task that is set before us , we used the literature we could find in the library , and then we used the Internet to reach certain information . The general aim of this paper is to acquire knowledge about marketing and entrepreneurship , their characteristics , as well as other terms that are associated with them . The second objective is directed towards it, to exploring this topic gather as much information about the basic areas of marketing research , plan , marketing research , pricing , etc. The research problem we introduce the following questions : what is marketing , relationship and relationship marketing and entrepreneurship , etc.
marketing, entrepreneurship, problem, consumers, risk, marketing istražiavanja possibilities.
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