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Vol 11, Issue 1, 2022
Pages: 20 - 24
Professional paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 14.05.2022. >> Accepted: 21.05.2022. >> Published: 28.05.2022. Professional paper

ODRŽIVO POSLOVANJE I PROMENE NA GLOBLANOM TRŽIŠTU / SUSTAINABLE BUSINESS AND CHANGES IN THE GLOBAL MARKET

By
Cariša Bešić ,
Cariša Bešić

Fakultet tehničkih nauka u Čačku, University of Kragujevac , Kragujevac , Serbia

Dejan Đorđević ,
Dejan Đorđević

Tehnički fakultet "Mihajo Pupin" Zrenjanin, University of Novi Sad , Novi Sad , Serbia

Doloris Bešić Vukašinović ,
Doloris Bešić Vukašinović

Fakultet za poslovne studije i pravo, Univerzitet Union Nikola Tesla , Belgrade , Serbia

Snežana Bešić
Snežana Bešić

Akademija tehničko-umetničkih strukovnih studija , Beograd , Serbia

Abstract

In this paper, the authors analyze the need to adapt business organizations in line with new trends in the global market especially from the aspect of the impact of the pandemic on business sustainability. Developments in the global economy over the past two years have highlighted the need to improve business philosophy and practice in all segments of business existence. Companies coming from countries in transition have been particularly affected by the negative effects of the crisis. Due to the inadequate management process of the organization, they could not adequately respond to inputs from the global market. 

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