INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
Srednja škola Matija Antun Reljković , Slavonski Brod , Croatia
Internacionalni univerzitet Brčko , Brčko , Bosnia and Herzegovina
The paper analyzes the contribution of knowledge of the strategic management process to the successful management of an entrepreneurial venture. Special attention is paid to the process by which managers formulate, implement and evaluate the success of the strategy. Regardless of the fact that the strategy is the result of the planning process, in which the organization's management plays a key role, the values of the strategy often arise from the very depths of the organization, where rational planning is the very starting point of strategic management. The paper considers the needs for appropriate formulation and implementation of the strategy, as well as its evaluation, primarily in terms of the application of advanced technologies, the pursuit of a green transition and sustainable development.
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