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Vol 5, Issue 2, 2015
Pages: 237 - 246
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 07.12.2015. >> Accepted: 13.12.2015. >> Published: 18.12.2015. Review paper

DRUŠTVENA ODGOVORNOST PREDUZEĆA I ODRŽIVI RAZVOJ/ CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT

By
Ibrahim Jusufranić ,
Ibrahim Jusufranić

Internacionalni univerzitet Travnik , Travnik , Bosnia and Herzegovina

Fatima Dervić ,
Fatima Dervić
Lejla Varupa
Lejla Varupa
Abstract

Corporate Social Responsibility - CSR refers to the impact of companies on society, economy and role in sustainable development. Social Responsibility brings to enterprises many advantages if they are eligible for the right way. It is not a mere waste of resources or unnecessary investment, because of some kind of political correctness. In countries with developed market economy, social responsibility is increasingly becoming a factor in the determination and commitment of the consumer for a certain product, which socially responsible companies gain a competitive advantage over the competition. Countries in transition, such as Bosnia and Herzegovina, and the companies that come from them, if they want to do business with the success they will have to accept all the demands of the global market, one of which becomes more and more - social responsibility.

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