KONVERGENCIJA RADIJA I INTERNETA PUTEM DRUŠTVENIH MREŽA (STUDIJA SLUČAJA: FACEBOOK – RADIO SARAJEVO)/ THE CONVERGENCE OF RADIO AND THE INTERNET THROUGH SOCIAL NETWORKS (STUDY CASE: FACEBOOK - RADIO SARAJEVO)

Abstract

The dynamics of convergence of the mass media is constantly increasing and is expected to complete in the future convergence of all mass media. Market information has become a sophisticated and of mass media expected a correct approach. With the advent of the Internet, many traditional media have ceased to exist in terms of technology and the Internet has taken over the role of their existence. Many radio stations are now broadcasting over the Internet. Essentially, convergence occurs between the permeation of two mass media in terms of radio publishes content for the Internet, and the Internet is the medium through which to broadcast radio programs. There are also sites of radio stations on the Internet.
Results of radio stations are also relevant on social networks and through them advertised I was doing, and thus worked into the process of convergence, using the resources of the Internet, film, television and other media. Our study have reduced to a case study of social networks facebook and radio stations "Radio Sarajevo". This paper analyzes the historical development of these media separately, and the beginning of their joint action and effect on the recipients.