TEHNOLOŠKI RAZVOJ KAO UVJET KONVERGENCIJE MASOVNIH MEDIJA (STUDIJA SLUČAJA: INTERNET – DNEVNI LIST „AVAZ“)/ TECHNOLOGICAL DEVELOPMENT AS A CONDITION FOR CONVERGENCE OF MASS MEDIA (CASE STUDY: INTERNET - DAILY "AVAZ")

Abstract

 All the technological revolution have enabled faster dissemination of information. The Internet is clearly, today, the fastest way to spread information in parts of the world which is available this technology. The eternal struggle for the market of ideas, information and products has always been crucial to the mass media. The process of technological progress is still certain mass media excluded from the race, and the other involved. This process is especially pronounced in the transitional period of transition from old to new media, where the use of traditional media is not reversed but the new expansion is obvious. To stay in the fight traditional media have engaged in a process of convergence. So we get a new product e-newspapers and not only in that form, but also in printed, resulting in a new phase, "the press without paper". The press is in the process of convergence profited newer using paper and expanding audience. The existence of the press on the Internet and the Internet in the press is a unique convergence process. In this paper we show the history of the press and the Internet individually, then start, flow characteristics and their convergence. The case study refers to the Internet and the daily paper "Avaz".