Home Proceedings Contact
PDF download
Cite article
Share options
Informations, rights and permissions
Issue image
Vol 4, 2014
Pages: 425 - 432
Review paper
See full issue

INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

Metrics and citations
Abstract views: 2
PDF Downloads: 3
Google scholar: See link
Article content
  1. Abstract
  2. Disclaimer
Received: 07.12.2014. >> Accepted: 13.12.2014. >> Published: 18.12.2014. Review paper

MENADŽMENT POSLOVNOM FUNKCIJOM MARKETINGA / MANAGEMENT WITH BUSINESS FUNCTION OF MARKETING

By
Petar Tamamović ,
Petar Tamamović

International University of Travnik , Travnik , Bosnia and Herzegovina

Cariša Bešić
Cariša Bešić
Abstract

This paper shows management of business function of marketing and its process, actions and activities with a goal to discover the needs, wishes and demands of users or buyers and how to achieve their adeqvate satisfaction. It also shows development of marketing concept and activites to treat production, products, services and their selling , with a purpose to secure constant profitable action and business on market basis.

The statements, opinions and data contained in the journal are solely those of the individual authors and contributors and not of the publisher and the editor(s). We stay neutral with regard to jurisdictional claims in published maps and institutional affiliations.