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Vol 4, 2014
Pages: 425 - 432
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
SAOBRAĆAJNI FAKULTET TRAVNIK U TRAVNIKU
EKOLOŠKI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET INFORMACIONIH TEHNOLOGIJA TRAVNIK U TRAVNIKU
FAKULTET POLITEHNIČKIH NAUKA TRAVNIK U TRAVNIKU

u saradnji sa

FAKULTETA ZA LOGISTIKO UNIVERZA V MARIBORU, SLOVENIJA

organizuju

33. MEĐUNARODNU KONFERENCIJU

"IZAZOVI NOVIH TEHNOLOGIJA U FUNKCIJI MOBILNOSTI I ODRŽIVOG RAZVOJA"

15. - 16. maj 2026. godine

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Received: 07.12.2014. >> Accepted: 13.12.2014. >> Published: 19.12.2014. Review paper

MENADŽMENT POSLOVNOM FUNKCIJOM MARKETINGA / MANAGEMENT WITH BUSINESS FUNCTION OF MARKETING

By
Petar Tamamović ,
Petar Tamamović

International University of Travnik , Travnik , Bosnia and Herzegovina

Cariša Bešić
Cariša Bešić
Abstract

This paper shows management of business function of marketing and its process, actions and activities with a goal to discover the needs, wishes and demands of users or buyers and how to achieve their adeqvate satisfaction. It also shows development of marketing concept and activites to treat production, products, services and their selling , with a purpose to secure constant profitable action and business on market basis.

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