INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU
u saradnji sa
MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA
organizuju
31. MEĐUNARODNU KONFERENCIJU
EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI
12. – 13. decembar 2025. godine
Purpose: In this paper, in the context of the marketing concept purposeful explains the concept of a tourist product – the travel package and its most efficient placing on the market.
Results: It provides the analysis of all the phases in creating travel packages and the description of their main types. The paper underlines the importance of the promotion of tourist products through promotional activities and communication channels, aiming at matching products and services to customers' needs. It also describes the importance of the marketing concept for the tourist product placement.
Conclusions of this work: In order to improve the tourism product placements, explained the marketing concept with a focus on the dynamics of travel industry and the need to follow trends continuously and adapt its activities to frequent changes on the market.
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