USLUGE FOKUSIRANE NA ZNANJU KAO NAJVAŽNIJOJ SILI ZA POSTIZANJE KONURENTSNOTI /SERVICES FOCUSED ON KNOWLEDGE AS THE MOST IMPORTANT STRENGTH FOR ACHIEVING COMPETITIVENESS

Abstract

The service sector is an important factor in the development of the modern economy. It 
manifests itself through easier overcoming of the recession and stimulating economic growth and 
employment. In doing so, learning and knowledge play a major role as key factors for improving the 
innovative processes, in achieving enviable competitiveness. Key questions to which modern business 
activity should relate to the challenges of knowledge management, technology and innovations. The 
most important change taking place in the global economy relies on changing the basis of acquisition, 
maintenance, development and improvement oft he competitive organization advantages and 
management functions in the process. Organizations have a successful competitive profile if they offer 
new, better, more reliable, more functional and cheaper products and services that the market and 
consumers are looking for, and competitors can not offer in a competitive form. Nowadays, many 
recognize the need for the ability to learn and for knowledge throughout the whole organization, 
something that traditional authoritarian hierarchical organizations rarely possess.