UPOTREBA MEDIJSKOG SPEKTAKLA U SVRHU REALIZACIJE POLITIČKIH I EKONOMSKIH INTERESA / THE USE OF MEDIA SPECTACLE FOR THE REALIZATION OF POLITICAL AND ECONOMIC INTERESTS

Abstract

The use of media in democratic societies and societies in transition in order to implement political and economic interests is ubiquitous, especially since it is impossible to talk about the independence of media outlets. It is true that in this case using a symbiosis of knowledge of economic and political experts in agreement or financial support to the media to certain political ideas or economic products placed on the market. This trend is especially significant because there is a significant alternative to this action, such as a kind of coercion. The most effective method to achieve the media spectacle with which it is possible to form public opinion and create the desired needs according to the instructions of political and economic power centers. As for the political action through the spectacle in BiH that is ubiquitous on all media and public and commercial, so it is difficult to make a visible difference except on a national basis. Economic activity is still conditional on prices and marketing can make a difference in terms of public and commercial media. The paper deals with analyzing the use of media spectacle for political and economic promotion with emphasis on the success of such action. Examples of everyday political events are spectacle to the limit of perfection, and the society divided by a national basis and is not difficult to make a spectacle.