INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
SAOBRAĆAJNI FAKULTET TRAVNIK U TRAVNIKU
EKOLOŠKI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET INFORMACIONIH TEHNOLOGIJA TRAVNIK U TRAVNIKU
FAKULTET POLITEHNIČKIH NAUKA TRAVNIK U TRAVNIKU
u saradnji sa
FAKULTETA ZA LOGISTIKO UNIVERZA V MARIBORU, SLOVENIJA
organizuju
33. MEĐUNARODNU KONFERENCIJU
"IZAZOVI NOVIH TEHNOLOGIJA U FUNKCIJI MOBILNOSTI I ODRŽIVOG RAZVOJA"
15. - 16. maj 2026. godine
Internacionalni univerzitet Travnik , Travnik , Bosnia and Herzegovina
This paper analyzes digital (il)literacy among young people as a potential barrier to the implementation of communication strategies for sustainable mobility in the context of contemporary technological development. Although new technologies offer innovative solutions in smart transport systems and green transition processes, their effectiveness largely depends on users’ level of understanding and digital competencies. The aim of the research is to examine the extent to which students recognize the concept of sustainable mobility, use digital mobility-related tools, and understand communication messages promoting sustainable movement patterns. The study applies a survey method conducted among university students, focusing on perception, awareness, and readiness for behavioral change. The expected results indicate a discrepancy between technological capabilities and the level of digital literacy among young people, which may hinder the effective implementation of strategic communication models. The paper proposes the improvement of educational and communication approaches as a key step toward achieving sustainable mobility goals.
Digital literacy, sustainable mobility, communication strategies, youth;, green transition
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