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Vol 8, Issue 1, 2019
Pages: 55 - 65
Conference paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 13.05.2019. >> Accepted: 20.05.2019. >> Published: 07.06.2019. Conference paper

POSLOVNA DIPLOMATIJA U NOVIM TRENDOVIMA SAOBRAĆAJA, EKOLOGIJE I LOGISTIKE / BUSINESS DIPLOMACY IN NEW TRENDS OF TRAFFIC, ECOLOGY AND LOGISTICS

By
Slobodan Nešković
Slobodan Nešković

University of Novi Sad , Novi Sad , Serbia

Abstract

The concept of business diplomacy is a matter of essential influence on processes in a modern environment. It is a new academic discipline and professional engagement in the context of economic and overall social development. The concept called economic diplomacy implies the engagement of selected personnel in a particular country, with the aim of penetrating the observed and wider international market. It is necessary to formulate an adequate performance with precisely defined procedures. Through permanent content activities, it is necessary to ensure the placement, sale of products, increasing the profit of companies and the state budget. The essence of adventures in the fields of transport, ecology and logistics is the collection of relevant information and other activities in the context of the realization of corporate goals and national strategies. Competitive advantage in these and other spheres are achieved by highly qualified persons with the implementation of modern technologies.

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