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Vol 9, Issue 1, 2021
Pages: 19 - 24
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 04.12.2021. >> Accepted: 11.12.2021. >> Published: 17.12.2021. Review paper

IZAZOVI U GLOBALNOJ EKONOMIJI I UNAPREĐENJE SAVREMENOG POSLOVANJA/CHALLENGES IN THE GLOBAL ECONOMY AND IMPROVING MODERN BUSINESS

By
Cariša Bešić ,
Cariša Bešić

Univerzitet u Kragujevcu, Fakultet tehničkih nauka u Čačku , Čačak , Serbia

Dejan Đorđević ,
Dejan Đorđević

Univerzitet u Novom Sadu, Tehnički fakultet „Mihajlo Pupin“ Zrenjanin , Novi Sad , Serbia

Doloris Bešić Vukašinović ,
Doloris Bešić Vukašinović

Univerzitet Union „Nikola Tesla“, Fakultet za poslovne studije i pravo , Beograd , Serbia

Snežana Bešić
Snežana Bešić

Akademija tehničko-umetničkih strukovnih studija Beograd , Beograd , Serbia

Abstract

The need to adapt business organizations in line with new trends in the global market, especially from the aspect of the impact of the COVID-19 pandemic has been analyzed in this paper. Developments in the global economy in the last two years have indicated the need to pay greater attention to the advancement of business philosophy. Creativity, innovation, flexibility and adequate human resource management are the most important determinants in the new business philosophy. The key factor that determines the new model of organizational management in the global economy is knowledge. Companies coming from countries in transition have not been able to adequately respond to the negative effects of such a crisis. The greatest chance to improve the business of companies from countries in transition is a more intensive and comprehensive application of knowledge-based management methods and techniques.

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