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Vol 10, 2021
Pages: 149 - 159
Scientific paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
SAOBRAĆAJNI FAKULTET TRAVNIK U TRAVNIKU
EKOLOŠKI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET INFORMACIONIH TEHNOLOGIJA TRAVNIK U TRAVNIKU
FAKULTET POLITEHNIČKIH NAUKA TRAVNIK U TRAVNIKU

u saradnji sa

FAKULTETA ZA LOGISTIKO UNIVERZA V MARIBORU, SLOVENIJA

organizuju

33. MEĐUNARODNU KONFERENCIJU

"IZAZOVI NOVIH TEHNOLOGIJA U FUNKCIJI MOBILNOSTI I ODRŽIVOG RAZVOJA"

15. - 16. maj 2026. godine

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Received: 13.03.2021. >> Accepted: 20.03.2021. >> Published: 26.03.2021. Scientific paper

PROBLEMI I ODGOVORI MALIH I SREDNJIH PREDUZEĆA U BOSNI I HERCEGOVINI NA COVID-19 VEZANO ZA UPRAVLJANJE KLJUČNIM INTERESNIM GRUPAMA/PROBLEMS AND RESPONSES OF SMALL AND MEDIUM-SIZED ENTERPRISES IN BOSNIA AND HERZEGOVINA TO COVID-19 RELATED TO KEY STAKEHOLDER MANAGEMENT

By
Azra Ahmić ,
Azra Ahmić

International University of Travnik , Travnik , Bosnia and Herzegovina

Lejla Skopljak
Lejla Skopljak

International University of Travnik , Travnik , Bosnia and Herzegovina

Abstract

The Covid-19 global pandemic posed a number of unexpected challenges to companies of all sizes and business activities to combat the spread of the virus, which reflected not only on internal changes in employee management, but also changes in the management of external stakeholders - such as customers and suppliers. The purpose of this paper is to investigate and present the specific problems encountered by small and medium enterprises in BiH regarding the management of key stakeholders, as well as to summarize taken solutions of these companies to the difficulties caused by the coronavirus. The results of the research showed that small and medium enterprises in BiH have managed to adapt to the new situation caused by the corona and continue to successfully manage key stakeholders. The contribution of the work is reflected in a clear presentation of problems, measures and guidelines for the management of key stakeholders in times of pandemic crisis.

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