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Vol 8, Issue 2, 2018
Pages: 84 - 99
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 02.12.2018. >> Accepted: 05.12.2018. >> Published: 14.12.2018. Review paper

KORPORATIVNO-DRUŠTVENA ODGOVORNOST U OBLASTI SAVREMENIH TEHNOLOGIJA I EKOLOŠKA SIGURNOST PROIZVODA NA TRŢIŠTU/CORPORATE SOCIAL RESPONSIBILITY IN THE FIELD OF MODERN TECHNOLOGIES AND ECOLOGICAL SAFETY OF PRODUCTS ON THE MARKET

By
Rade Biočanin ,
Rade Biočanin

International University of Travnik , Travnik , Bosnia and Herzegovina

Jasmin Jusufranić ,
Jasmin Jusufranić

International University of Travnik , Travnik , Bosnia and Herzegovina

Novica Prvulović ,
Novica Prvulović

Poslovni i pravni fakultet Beograd, Republika Srbija , Beograd , Serbia

Sanela Jusufović
Sanela Jusufović

International University of Travnik , Travnik , Bosnia and Herzegovina

Abstract

The technical-technological revolution has changed its core business activities and has created a new socio-economic and economic structure called: knowledge society, information society, digital society, digital economy and electronic economy. The product is everything that can be offered to the market with the purpose of satisfying consumer needs. In creating an organic product, Corporate Social Responsibility represents the commitment of the company to contribute to sustainability of economic development, working with employees, organizations, institutions and the local community in order to preserve products, health, quality of life and living environment. To be socially responsible does not just mean fulfilling legal obligations, but rather go beyond full compliance with legal regulations and invest even more in capital, environment and relationships with stakeholders. The stakeholder is in inextricable relationship with management. What are stakeholders? What are the interests and needs of the stakeholders? These are some essential questions for eco-product safety, and have explanations in this co-authoring work

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