ELEKTRONSKI MAS-MEDIJI U FUNKCIJI ZAŠTITE I UNAPREĐENJA ŽIVOTNE SREDINE / ELECTRONIC MASS MEDIA TO THE PROTECTION AND IMPROVEMENT OF ENVIRONMENT

Abstract

The issue of protection of the environment pay much attention to the mass media. With mass media kids first contact achieve much violence.The mass media, especially broadcasters, the most perfect means of implementation, manipulation and achieve projected goals and interests, especially higher and conspiracy. The manipulative processes of the mass media, due to lack of awareness and education of responsible people often participate unconsciously, especially in times of transition.The media do it unconsciously very often because people who should be responsible are not informed and educated enough. It is not so rare that in some circumstances most of media are misused and manipulated, so thereby unwittingly become complicit as well as implementors of various strategies. They often become the collateral damage because of ignorance or greedy based on selfinterests. This co-author is trying to get answers to problematic questions: how mass media affect javnomnjenje-audience? Do weight-medsiji manipulate its customers? You create interdependence? In this context, the paper analyzes the origin, development oi the existence of certain mass media and their relationship with the media audience, and their needs and wishes.