INFORMACIJE KAO IZVOR ZNANJA/ INFORMATION AS A SOURCE OF KNOWLEDGE

Abstract

Today information is multiplying rapidly and with most we do not know how to master them and use for the individual and the common good. From the information we must draw knowledge that might affect on own future, the future of the community, to knowingly lived and worked, create and operate, solve issues, has evolved and learned about themselves
and theirs. Therefore, we should be constantly learning, understand information as a source of knowledge, we should learn to use them to gain knowledge and understanding, should be used as a means of information for easier, better and more successful action in all areas of human activity. Information knowledge of citizens and business people are significantly behind the opportunities of ICT, so many in their hands have valuable information, but they do not know what to do with them. Therefore, it should constantly and quickly learn and incorporate acquired knowledge into business processes, in the market competition and even more so in business cooperation. The right information and knowledge give power and strength to succeed in business and life. Managers uses this information as a resource, property or goods, and synthesis of data and information leads to knowledge, as well as a set of experiences, skills, events and feelings that exist in the company. In this paper, we have dealt with different aspects of information as a basic intangible resource and source of knowledge and understanding.