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Vol 5, Issue 2, 2015
Pages: 85 - 92
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
EKONOMSKI FAKULTET TRAVNIK U TRAVNIKU
PRAVNI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET ZA MEDIJE I KOMUNIKACIJE TRAVNIK U TRAVNIKU

u saradnji sa

MIT UNIVERZITET SKOPLJE, SJEVERNA MAKEDONIJA
VEVU, VELEUČILIŠTE LAVOSLAV RUZIČKA U VUKOVARU, HRVATSKA
VELEUČILIŠTE VIMAL, SISAK, HRVATSKA
CKKPI, TRAVNIK, BOSNA I HERCEGOVINA

organizuju

31. MEĐUNARODNU KONFERENCIJU

EKONOMSKE, PRAVNE I MEDIJSKE INTEGRACIJE BOSNE I HERCEGOVINE I ZEMALJA ZAPADNOG
BALKANA KAO KLJUČNI POKRETAČ EUROPSKIH VRIJEDNOSTI

12. – 13. decembar 2025. godine

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Received: 07.12.2015. >> Accepted: 13.12.2015. >> Published: 18.12.2015. Review paper

UTICAJ INFORMACIONO – KOMUNIKACIONIH TEHNOLOGIJA NA MARKETING PREDUZEĆA/ INFLUENCE OF INFORMATION - COMMUNICATION TEHNOLOGIES IN MARKETING COMPANIES

By
Asib Alihodžić ,
Asib Alihodžić

Internacionalni univerzitet Travnik , Travnik , Bosnia and Herzegovina

Almedina Hatarić ,
Almedina Hatarić
Amra Karahasanović
Amra Karahasanović
Abstract

 In a modern economy and a modern society of information and communication technologies are key drivers of innovation processes. Incredibly fast pace of innovation in the field of information – communication technologies has led to the emergence of a new techno – economic paradigm, in which information has become a key resource of modern society.
The success of the modern enterprise depends not only on its ability to develop good product/service, to establish adequate prices and its own offer make available to customers, but also a way of communicating with the target audience. The effect of the current information technology managers facing the problem of excessive amounts of information. Allowing different forms of business has become cheaper, because small firms are given the possibility of using e – business. And that ultimately led to the reorganization of almost all information – communication technologies, which influence the improvement of the quality of our lives.

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