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Vol 5, 2015
Pages: 85 - 92
Review paper
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INTERNACIONALNI UNIVERZITET TRAVNIK U TRAVNIKU
SAOBRAĆAJNI FAKULTET TRAVNIK U TRAVNIKU
EKOLOŠKI FAKULTET TRAVNIK U TRAVNIKU
FAKULTET INFORMACIONIH TEHNOLOGIJA TRAVNIK U TRAVNIKU
FAKULTET POLITEHNIČKIH NAUKA TRAVNIK U TRAVNIKU

u saradnji sa

FAKULTETA ZA LOGISTIKO UNIVERZA V MARIBORU, SLOVENIJA

organizuju

33. MEĐUNARODNU KONFERENCIJU

"IZAZOVI NOVIH TEHNOLOGIJA U FUNKCIJI MOBILNOSTI I ODRŽIVOG RAZVOJA"

15. - 16. maj 2026. godine

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Received: 07.12.2015. >> Accepted: 13.12.2015. >> Published: 19.12.2015. Review paper

UTICAJ INFORMACIONO – KOMUNIKACIONIH TEHNOLOGIJA NA MARKETING PREDUZEĆA/ INFLUENCE OF INFORMATION - COMMUNICATION TEHNOLOGIES IN MARKETING COMPANIES

By
Asib Alihodžić ,
Asib Alihodžić

Internacionalni univerzitet Travnik , Travnik , Bosnia and Herzegovina

Almedina Hatarić ,
Almedina Hatarić
Amra Karahasanović
Amra Karahasanović
Abstract

 In a modern economy and a modern society of information and communication technologies are key drivers of innovation processes. Incredibly fast pace of innovation in the field of information – communication technologies has led to the emergence of a new techno – economic paradigm, in which information has become a key resource of modern society.
The success of the modern enterprise depends not only on its ability to develop good product/service, to establish adequate prices and its own offer make available to customers, but also a way of communicating with the target audience. The effect of the current information technology managers facing the problem of excessive amounts of information. Allowing different forms of business has become cheaper, because small firms are given the possibility of using e – business. And that ultimately led to the reorganization of almost all information – communication technologies, which influence the improvement of the quality of our lives.

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