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Zbornik radova

Vol 15 2026

Zbornik radova

Vol 14 2025

Zbornik radova

Vol 14 2025

Zbornik radova

Vol 14 2025

Zbornik radova

Vol 13 2024

Zbornik radova

Vol 13 2024

Megatrends are long-term, global forces that shape the economy, society, technology, and culture, posing new challenges for logistics. The aim of this paper is to examine the impact of key megatrends on logistics processes and supply chains, and to demonstrate how the research laboratories of the Faculty of Logistics at the University of Maribor (F...

By Mirjana Lazarević, Mateja Forte, Uroš Kramar

Efficient relocation handling is essential in multi-deep automated vehicle storage and retrieval systems (AVS/RS), where requested stock keeping units are frequently blocked by other items stored in front of them. As warehouse depth and occupancy increase, the resulting relocation problem becomes highly combinatorial and difficult to solve with exa...

By Jakob Marolt, Valerija Kotnik, Mateja Lešnik

The work points to the need to act in order to achieve the resilience of the economy, through mobile sustainability, which is becoming increasingly important in the aspect of climate change, complex geopolitical relations and the dominance of great powers. The factors that condition the development of sustainable mobility are analyzed, with special...

By Siniša Bilić, Muamer Muminović, Marko Jurakić

The power sector of Bosnia and Herzegovina is facing complex challenges in the process of energy transition, including alignment with the European Union acquis, decarbonization, and integration of renewable energy sources. This paper analyzes key regulatory, market, and technical aspects of renewable energy integration, with particular focus on pow...

By Saša Đekić, Erol Ferizović

In modern engineering, making decisions about the safety and durability of structures is a challenge that requires a deep understanding of the nature of materials and loads. Engineering practice has historically relied on firm rules and clearly defined parameters, which we call a deterministic approach. However, working on large infrastructure proj...

By Zlatica Kuliš, Amar Hrustanović

Metal damage due to stress corrosion cracking (SCC) occurs relatively frequently, involving various mechanisms and processes. This paper investigates the impact of SCC on the mechanical properties of a service-exposed catalytic reformer tube made of heat-resistant austenitic-carbide alloy HK-40. Laboratory mechanical tests indicate that the microst...

By Milan Plavšić, Nikola Manojlović, Muhamed Sarvan

The rapid development of technology and the increasing adoption of AI-based tools are changing the way organizations manage sales teams. The paper provides a systematic overview of relevant literature in order to explore how artificial intelligence transforms key sales management processes, from recruitment to onboarding salespeople, through predic...

By Zvonimir Filipović, Stijepan Petrović, Marko Galić

One of the key advantages of artificial intelligence in tourism is the possibility of personalizing services. By using data on user behavior, AI systems can analyze their preferences and offer individualized tourism products (Kaur et al., Artificial Intelligence in Marketing, 2020). This approach increases user satisfaction and contributes to creat...

By Božo Vukoja

In contemporary society, marked by growing environmental challenges and pressures to adopt sustainable practices, green marketing is becoming one of the key tools of corporate communication. Companies strive to shape their identity through narratives that emphasize environmental care, sustainable production, and responsible resource management. At ...

By Ana Kajić, Šejla Džanan

15.05.2026. Professional paper
CORPORATE BRANDING STRATEGIES ON LINKEDIN

Nowadays, we can say that LinkedIn has become a key platform for the strategic development of corporate brands. Linkedin offers practical strategies and clear recommendations on how to set the frequency and content of posts to help businesses address common challenges and strengthen their online presence. Organizations can use LinkedIn corporate br...

By Eva Porazikova, Branislav Dudić, Jaroslav Vojtechovsky