MEGATRENDS IN LOGISTICS AND SUPPLY CHAINS: APPROACHES OF RESEARCH LABORATORIES AT THE FACULTY OF LOGISTICS, UNIVERSITY OF MARIBOR
Megatrends are long-term, global forces that shape the economy, society, technology, and culture, posing new challenges for logistics. The aim of this paper is to examine the impact of key megatrends on logistics processes and supply chains, and to demonstrate how the research laboratories of the Faculty of Logistics at the University of Maribor (F...
By Mirjana Lazarević, Mateja Forte, Uroš Kramar
CHALLENGES OF NEW TECHNOLOGIES IN THE FUNCTION OF MOBILITY AND SUSTAINABLE DEVELOPMENT / IZAZOVI NOVIH TEHNOLOGIJA U FUNKCIJI MOBILNOSTI I ODRŽIVOG RAZVOJA
Emerging technologies are reshaping mobility toward greater sustainability by enabling electrification, automation, connectivity and shared services. While offering pathways to lower emissions, optimized resource use, and inclusive transport systems, their implementation faces significant hurdles. This paper provides a structured examination of the...
By Anja Maria Došlo
MOBILNOST I ODRŽIVI RAZVOJ U SUVREMENIM GEOPOLITIČKIM UVJETIMA / MOBILITY AND SUSTAINABLE DEVELOPMENT IN MODERN GEOPOLITICAL CONDITIONS
The work points to the need to act in order to achieve the resilience of the economy, through mobile sustainability, which is becoming increasingly important in the aspect of climate change, complex geopolitical relations and the dominance of great powers. The factors that condition the development of sustainable mobility are analyzed, with special...
By Siniša Bilić, Muamer Muminović, Marko Jurakić
The paper provides an analysis of the occurrence of a catastrophic debris flow in October 2024 at the Donja Jablanica site and provides projected remediation measures. As a result of the debris flow, 18 people died. Several houses were completely rendered unusable, while a significant number of buildings suffered major damage. The culvert located u...
By Ermedin Halilbegović, Nadir Halilbegović
DETERMINISTIČKI I PROBABILISTIČKI PRISTUP U INŽENJERSKOM MODELIRANJU / DETERMINISTIC AND PROBABLIC APPROACH IN ENGINEERING MODELING
In modern engineering, making decisions about the safety and durability of structures is a challenge that requires a deep understanding of the nature of materials and loads. Engineering practice has historically relied on firm rules and clearly defined parameters, which we call a deterministic approach. However, working on large infrastructure proj...
By Zlatica Kuliš, Amar Hrustanović
GLAMPING TURIZAM U BOSNI I HERCEGOVINI: PRAVNI OKVIR I EKONOMSKI POTENCIJAL/ GLAMPING TOURISM IN BOSNIA AND HERZEGOVINA: LEGAL FRAMEWORK AND ECONOMIC POTENTIAL
Contemporary tourism trends increasingly include innovative and sustainable forms of accommodation that combine nature-based experiences with a higher level of comfort. One such form is glamping tourism, which has experienced significant global growth in recent years. In Bosnia and Herzegovina, however, this type of tourism is still insufficiently ...
By Denis Marjanović, Nera Akrap, Emira Kasumović
PRIMJENA UMJETNE INTELIGENCIJE U UPRAVLJANJU PRODAJNIM TIMOVIMA / APPLICATION OF ARTIFICIAL INTELLIGENCE IN SALES TEAM MANAGEMENT
The rapid development of technology and the increasing adoption of AI-based tools are changing the way organizations manage sales teams. The paper provides a systematic overview of relevant literature in order to explore how artificial intelligence transforms key sales management processes, from recruitment to onboarding salespeople, through predic...
By Zvonimir Filipović, Stijepan Petrović, Marko Galić
ZELENI MARKETING I MEDIJI: KAKO KOMPANIJE U BIH KORISTE EKOLOŠKE NARATIVE U REKLAMNIM KAMPANJAMA / GREEN MARKETING AND MEDIA: HOW COMPANIES IN BIH USE ENVIRONMENTAL NARRATIVES IN ADVERTISING CAMPAIGNS
In contemporary society, marked by growing environmental challenges and pressures to adopt sustainable practices, green marketing is becoming one of the key tools of corporate communication. Companies strive to shape their identity through narratives that emphasize environmental care, sustainable production, and responsible resource management. At ...
By Ana Kajić, Šejla Džanan
CORPORATE BRANDING STRATEGIES ON LINKEDIN
Nowadays, we can say that LinkedIn has become a key platform for the strategic development of corporate brands. Linkedin offers practical strategies and clear recommendations on how to set the frequency and content of posts to help businesses address common challenges and strengthen their online presence. Organizations can use LinkedIn corporate br...
By Eva Porazikova, Branislav Dudić, Jaroslav Vojtechovsky
INTEGRACIJA SKLADIŠTENJA ENERGIJE U DISTRIBUTIVNE MREŽE: EKONOMSKE I TEHNIČKE PERSPEKTIVE / INTEGRATION OF ENERGY STORAGE INTO DISTRIBUTION NETWORKS: ECONOMIC AND TECHNICAL PERSPECTIVES
The integration of energy storage into distibution networks is becoming a key in the modernization of power systems. This paper explores various energy storage technologies, including battery systems, pumped storage, thermal storage, and kinetic storage, analyzing their advantages and disadvantages. A particular focus is placed on the role of energ...
By Belmin Šehić, Saša Đekić